Premier Publishing are again putting together the Squadron's Official Corporate Brochure, and wanted to offer existing members a chance to profile in the publication for a 16 month period.
The brochure for The Royal Melbourne Yacht Squadron will be designed as high-end marketing collateral and will be used extensively by the Squadron and Premier Publishing to raise our profile within the local area. This is in order to increase revenue streams from new members, hire of facilities, events, corporate sponsorship, training & conferencing facilities etc.
- Offer all members a reduced rate card.
- Offer the design studio free of charge to create an advert for you (optional) with copyright relinquished to you.
Distribution and circulation is on 5 levels: (On site – External business distribution points – Third party residential mailing system – Members - Website)
The brochures will be situated in easy eye-sight in high visibility areas around the club site (clubhouse, bar, reception). The brochure is free of charge and all guests and visitors throughout the 16 month period will be offered and encouraged to take copies. Incoming telephone enquiries to the club will have a brochure sent out on request. As you would expect, all members of the club are given a copy direct from the committee. All sponsors and club suppliers are provided copies.
This is highly targeted so we will be using a distribution company which will focus on the residential areas in and around the club site (and immediate surrounding areas), well-established larger businesses and waiting rooms. The brochure will go through the letter-box. The waiting rooms will be in private hospitals, private clinics, car dealerships, dentists, high end corporate companies etc.
Initial print-run is 5000 editions with top-up print-runs throughout the period as and when the club are low on stock. We will release up to 2000 to the club to begin with, with the remainder delivered when they are low on stock. We will top the club up a number of times throughout the period whenever they get low on stock again. The external distribution will be staggered on a quarterly basis to ensure the brochure is in full circulation for the whole 16 months. Each quarter we will target different residential areas in the club’s territory.
All members will receive a brochure directly.
We will also put a link of the brochure on the website to increase media exposure, further maximizing your audience.
We also estimate in total the readership to be a minimum of 70,000 per edition.
Please consider this invitation carefully. It is a unique opportunity to profile your business to all the members, guests and visitors at the club, as well as a high-end local audience, for an extended period of time.
Please reply to the publisher firstname.lastname@example.org if you are keen to get involved, to find out prices, or if you have any more questions. Or alternatively call his mobile, 04 2205 8799.